How To Make Your Website Faster
Why You Need A Fast Website
47% of people expect your site to load in less than 2 seconds. 40% will abandon it entirely if it takes longer than 3 seconds.
So essentially, if your site takes longer than 3 seconds to load you are losing 40% of potential customers from your website! Here is a more optimistic way of looking at it: If your site takes longer than 3 seconds to load, then speeding it up could result in a 40% increase in customers from your website!
Search Engine Optimisation
Search engine optimisation (SEO) is all about tweaking your website to make it rank higher in search engines like Google and Bing. These search engines want to show their users websites that are not only relevant to their search but also preference sites that have a desirable user experience. As we mentioned earlier, if your site takes longer than 3 seconds to load, 40% of users will abandon it and go to another site. This tells search engines that people don’t like your site and they will penalise you by dropping you in the rankings, possibly even to the dreaded 2nd page of search results!
How To Find Out How Fast Your Website Is
Google PageSpeed Insights
Pingdom Website Speed Test
- Melbourne, Australia
- San Jose, California, USA
- Stockholm, Sweden
For the most accurate result choose the location closest to your website’s audience. Since my audience is primarily Australian, I usually choose to test from Melbourne. However, for my clients in the US, I would use the San Jose option.
3 Easy Ways To Make Your Website Faster
1. Compress Images
With websites I’ve built in the past, I’ve noticed that large image file sizes are one of the things that seem to slow down sites the most. The larger the file size, the longer it takes to load. But the problem is…if you reduce the file size, the image quality also reduces as a result. There are a few free online tools however that will reduce your image’s file size without reducing the image quality.